CEDIA's Technology Advisory Council explored societal and technological trends to provide industry foresight about the business of being an integrator in 2027. This white paper presents its findings, proposing a lesser focus on technology and product-centricity, instead moving to user-centricity and designing hyper-personalized user experiences to improve the human condition. Given the changes and challenges in the way people access and live with technology, this transition will be essential in sustaining and growing business opportunities and profitability into the future.