CEDIA Awards - Best Sales Representative

Celebrating sales representatives from manufacturers, distributors and manufacturer rep agencies, this award recognises those individuals that go above and beyond to put their customer first, excelling in customer service.

Please note: your vote will only count once and for the nominee in your region. Voting is open to members & non-members and closes on July 14th. CEDIA will recognise a winner in each region.

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Americas  |  Asia Pacific  |  EMEA

Americas Nominees

Jacqueline Abrams - ecobee - USA

Jacqueline offers personalized support to customers, assisting them with product selection, installation, and troubleshooting. Her dedication to customer satisfaction and willingness to go the extra mile ensure smooth sales processes and foster long-term relationships.

Jacqueline keeps a pulse on market conditions in the central region, regularly sharing insights and trends with contractors. By identifying emerging opportunities and advising on product positioning, she enables contractors to capitalize on sales opportunities effectively.

Jacqueline maintains open and transparent communication channels with both branch and contractor-level stakeholders. She promptly responds to inquiries, provides regular updates on product developments and market insights, and fosters strong relationships built on trust and reliability.

Rob Cammalleri - ecobee - USA

Rob actively leverages CEDIA reports to identify new sales opportunities and support growth within the channel. By analyzing market trends and consumer preferences outlined in CEDIA reports, Rob tailors his sales strategies to align with emerging opportunities in the smart home sector.

Rob advocates for dealers both within ecobee and within the Builder/new construction channel by actively working to bridge gaps and ensure their voices are heard. By serving as a liaison between dealers and ecobee's internal teams, Rob effectively advocates for dealers' interests and facilitates mutually beneficial relationships, ultimately strengthening ecobee's position in the Builder/new construction channel while prioritizing the success and satisfaction of its dealer network.

Rob's dedication, expertise, and collaborative approach make him a standout candidate for the Best Sales Representative Award. His commitment to customer service, product knowledge, and advocacy for dealers exemplifies excellence in sales representation, deserving recognition and acknowledgment.

Josh Rofrano - ecobee - USA

With over five years of experience as Regional Sales Manager at ecobee, Josh possesses an unparalleled depth of knowledge about ecobee's product portfolio, enabling him to provide comprehensive guidance and recommendations to dealers, ensuring optimal product selection for diverse customer needs.

Josh advocates for the CEDIA channel by leveraging his extensive insights into the HVAC industry's growth trajectory. He actively shares market trends, consumer preferences, and technological advancements with CEDIA members, empowering them to adapt and capitalize on emerging opportunities within the smart home sector. Josh's proactive approach fosters a collaborative environment where contractors can thrive, ultimately driving growth and positively impacting the CEDIA channel.

Josh's dedication, expertise, and unwavering commitment to excellence make him an outstanding candidate for the Best Sales Representative Award. His proactive approach, coupled with his exceptional service and support, has significantly contributed to the success of ecobee's contractor network in the Mid-Atlantic/Northeast states, making him truly deserving of this recognition.

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Asia Pacific Nominees

Dee Bubeck - Crestron - Australia

Dee continually strives to elevate the standard of projects in the Residential channel through proactive outreach to Builders, Architects, Developers, Integrators and End-Users about the importance of partnering with CEDIA Members for Projects. The best in class service & support from Dee stems from his vast real world experience in previous roles designing & project managing Luxury Integrated Homes & Cinema projects direct to home-owners. He is one of the very few Manufacturer Reps with real-world experience at the coal-face of the industry.

From his prior roles designing large luxury projects, Dee has worked with many brands and systems. He therefore provides impartial recommendations to Dealers based on what works well within the eco-system. The benefit of this experience and feedback from Dealers allows Dee to provide information without having "check with the tech support guys" like so may other brand Reps have to do due to their lack of first hand experience Designing & Commissioning luxury systems.

By participating on Crestron Stands at various Tradeshows & Design shows as well as doing Speaking Roles at these shows, Dee has been able to generate interest from Architects, Designers & Developers which leads to direct sales opportunities for Integrators throughout Australia.

Don Mackenzie - Krix - Australia

Don's impact on the CEDIA channel is significant, as he consistently goes above and beyond to support growth and foster positive relationships within the industry. One example that exemplifies Don's commitment to the CEDIA channel is his proactive approach to knowledge sharing and mentorship. In addition to his efforts in knowledge sharing, Don is also an advocate for innovation and advancement within the CEDIA channel. Don's forward-thinking mindset inspires others to embrace change and embrace new opportunities for growth.

Don's commitment to providing the best in service and supporting customer sales is illustrated by his dedication to personalised attention and tailored solutions. Whether it's creating custom audio configurations for home cinemas or recommending an ideal speaker setup for an audio system, Don's personalised approach ensures that every customer receives a solution that is tailored to their individual preferences.

Don's commitment to supporting customer sales extends beyond the initial conversation. He remains readily accessible to provide ongoing support and assistance, whether it's troubleshooting technical issues or offering guidance on optimising performance of Krix audio systems. By delivering exceptional service, Don builds long-lasting relationships with his dealers, earning their trust and loyalty in the process.

Don actively listens to feedback from dealers and serves as their advocate within Krix and the broader industry. Whether it's conveying dealer concerns to senior management or lobbying for changes to policies or procedures that may impact dealers' businesses, Don ensures that their interests are represented.

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EMEA Nominees

Kyle Basley - Snap One - UK

Kyle is responisble for 250 different customers in the South of England. This gives him a great overview of the type of projects that are taking place and the installation trends within the industry. Having this perspective allows Kyle to share insights with customers on growth areas, such as outdoor audio or media rooms, to make sure they're getting the best opportunity during conversations with architects, builders, and end users.

When Snap One receive new business enquiries directly from clients, property developers, or architects, he recommends a suitable choice of integrators for them to select from, to meet the client or project needs. Kyle's background as an electrician, a home technology installer, and a system programmer allow him to understand the many issues that customers face on a daily basis. This has given Kyle a depth of knowledge to underpin understanding of the specific products and brands in the extensive Snap One portfolio. When in a sales conversation with a customer, he can drill down precisely into how a particular brand or technology is going to be useful for them.

Nick Fichte - L-Acoustics - UK

Nick acts as an extension to our team and this is what sets him apart from the rest. When it comes to salespeople, it’s not all about selling, it’s about building relationships, showing that you are reliable, trustworthy, transparent and supportive and Nick certainly ticks all these boxes. By acting as an extension to our team, we know that we will get the best service from Nick - that he is fully invested in us delivering the best that we can for our clients, so we are guaranteed to be offered the right products for the right install.

The reason we have a good relationship with Nick is because he does all the basics, and he does them well. This isn’t something that should be overlooked as a lot of salespeople don’t do this. You can sometimes feel unloved by manufacturers, but I have certainly never felt that with Nick. He's just a good guy. We also have complete confidence in putting him in front of our clients. He has been brilliant in supporting us with client demonstrations and helping us get sales over the  line. He’s also been great on site in terms of commissioning and problem solving.

Through his communication, Nick is with us for the full client journey from start to finish. He is able to adapt the way he communicates depending on who he is speaking to – turning up or down the level of technical detail he needs to go into whether he is talking to integrators, the interior designer on the project, or the client themselves. This is a great skill to have, and one that makes the job easier for us as integrators.

Ronan McTernan - Alltrade - UK

Ronan is a great ambassador for many of the top rated brands in the CI channel, including Sonos, Blustream, Lutron, Ubiquiti and TPLink. He is in regular contact with his customers and always gives impartial advice.

Ronan ensures his customers are always kept up to date with the latest products and releases, and by making sure of this, he gives them the opportunity to sell more to their clients. He helps host various product training, which helps keep him up to date with the latest products.

Ronan will always offer to visit dealers on site, giving the end user that the installer has a strong support network behind them. He is available day and night, often still helping dealers outside of work hours, prides himself on always getting back to any customer that calls. Ronan is first and foremost a really nice guy: he really helps his customers to make sure they can deliver a first class service to their clients. Ronan certainly has the dealer's interest at the front of his mind.

Stephen Pitt - Gallo Acoustics - UK

Stephen consistently drives growth within the CEDIA channel by building strong relationships with integrators and distributors. His proactive approach in identifying market trends and providing strategic insights has significantly contributed to the expansion of Gallo Acoustics' market presence and customer base.

Stephen is always available for his clients, offering personalised consultations to ensure they receive the best solutions tailored to their needs. His follow-up on inquiries and issues is prompt, enhancing customer trust and leading to increased sales. He analyses market trends and shares these  insights with our team, enabling us to identify and capitalize on new sales opportunities. Stephen's understanding of market dynamics has been instrumental in our strategic planning and success.

Stephen is a dedicated advocate for dealers, ensuring they have access to the latest product information, training, and support. He regularly communicates with them to understand their needs and challenges, representing their interests within Gallo Acoustics to drive better solutions and outcomes.

Charles Redgrave-Plumb - Habitech - UK

Charles has played a pivotal role in supporting growth within the custom install channel through his innovative approach and strategic initiatives. His leadership in the latest showroom renovation has introduced cutting-edge technology and seamless integration, providing an unparalleled experience for clients.

Charles is a steadfast advocate for dealers, ensuring their needs are prioritised within the company. He successfully launched a dealer benefits program, providing additional support and resources to enhance their business operations. By listening to dealer feedback and implementing practical solutions, such as localised marketing tools, Charles has strengthened the relationship between Habitech and its dealers, demonstrating his unwavering commitment to their success and growth.

Charles' relentless energy, innovative spirit, ability to inspire, drive positive change, and consistently exceed expectations truly sets him apart as a deserving recipient of this award.

Winston Williams - Habitech - UK

Winston Williams, with over 15 years at Habitech, has built lasting relationships with Northern dealers and integrators. His innovative support strategies have helped clients grow their businesses. Winnie’s dedication to service is unmatched. He consistently goes above and beyond to meet his client’s needs. His positive attitude and readiness to help ensure that his clients feel valued and supported, leading to strong customer loyalty and repeat business. His approachability and extensive product knowledge enable him to provide exceptional service that directly supports customer sales.

Winnie is a dedicated advocate for his dealers, always working to ensure their interests are represented. He listens carefully to their needs and communicates these to the wider Habitech team, ensuring that the company’s offerings align with what the dealers require. His long-standing relationships with his clients are built on trust and mutual respect, and he consistently works to advocate for their best interests within the organisation, fostering a collaborative and supportive environment.

Winnie’s infectious enthusiasm, positive outlook, and deep commitment to his clients make him an outstanding candidate for the Best Sales Representative award. His ability to build and maintain strong relationships, combined with his extensive industry knowledge and unwavering dedication, drives success for both Habitech and his clients. Winnie’s integral role within the Habitech family and his consistent efforts to achieve the best results for his customers truly set him apart as a deserving recipient of this award.